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Paid Search

Why Would You Need SEO When You Have PPC?

SEO is sometimes still considered to be the least glamorous aspect of the digital marketing world. It is not as shiny as social networks and influencers, nor as personal as email or mobile marketing, and

Paid Search

Top 3 Ways To Boost Quality Score in Google Ads

Quality score is an incredibly important metric for Google Ads. While advertisers may not always keep an eye on quality score, there are heaps of benefits of having a strong score. For instance, keywords with

SEO Musings

Why I Removed the Moz Toolbar

Howdy Moz fans! Confession Okay, I’ll be honest – I didn’t remove the Moz toolbar for any idealistic reasons, rather I cleared out all of my Chrome extensions in an attempt to locate which one

SEO Musings

Understanding Gary Illyes’ Content Creation Tips

Apparently Bullet Point Summary Intros are a Thing Today’s generations have lower attention spans. Long paragraphs of content are less likely to keep readers on the page. We need to write toward the web, and

SEO Strategy

How Can You Guest Post in 2015? Carefully.

Guest Posting Still Works – Read Why or Click Play: [soundcloud url=”https://api.soundcloud.com/tracks/221526064″ params=”color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false” width=”100%” height=”166″ iframe=”true” /] Matt Cutts sent the SEO world into a tizzy when he announced quite bombastically back in January 2014 that