When we think about adding audiences to campaigns on Google, what usually comes to mind is the Google Display Network (GDN), and image ads. Typically, advertisers use a two-pronged approach to Google Ads which covers
The holiday season truly is “the most wonderful time of the year” for most E-commerce businesses. Consumers are searching for the perfect gift for their friends, family, and co-workers, people are taking advantage of the
SEO is sometimes still considered to be the least glamorous aspect of the digital marketing world. It is not as shiny as social networks and influencers, nor as personal as email or mobile marketing, and
SEO is growing and evolving all the time. Fifteen years ago, keyword stuffing and spammy content were the way to get to the top of your search engine of choice. Thankfully, search engine algorithms have
Quality score is an incredibly important metric for Google Ads. While advertisers may not always keep an eye on quality score, there are heaps of benefits of having a strong score. For instance, keywords with
Climbing up the SERP for competitive keywords that will drive qualified organic traffic to your site is no easy feat in 2021. Having a solid, data-driven strategy is a must. There’s simply no question about
Howdy Moz fans! Confession Okay, I’ll be honest – I didn’t remove the Moz toolbar for any idealistic reasons, rather I cleared out all of my Chrome extensions in an attempt to locate which one
We here at Kahena work with several enterprise retail ecommerce brands using Demandware (re-branded as Salesforce Commerce Cloud just a few days ago). What makes this platform unique is that it is cloud-based, hosted externally.
Apparently Bullet Point Summary Intros are a Thing Today’s generations have lower attention spans. Long paragraphs of content are less likely to keep readers on the page. We need to write toward the web, and