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SEO Strategy
Daniel Frank

What Are Query Fan-Outs?

General Summary Query Fan Out Definition: Expands search intents, allowing AI tools to generate multiple related queries for content discovery. ChatGPT Example: Showed how a query about money transfers led to expanded searches, helping target

Paid Search
Shaun Friedlander

6 Quick Ways to Save Money on Google Ads

Running a successful Google Ads account can come with a myriad of challenges. One of the more surprising challenges is knowing when to follow Google’s advice & leverage one of their features, or when it’s

On-Site SEO
Yossi Fest

11 Shareable Content Ideas to Power Your 2023 SEO Strategy

As we move into 2023, shareability of content has become a staple in an effective content marketing strategy. This valuable marketing tactic serves as a powerful branding tool, and can be used as a way

SEO Strategy
Chen Reznik-Moran

Who Needs Those Low Search Volume Keywords Anyway?

The basic SEO formula is quite simple – if you want lots and lots of organic traffic, you need to publish many pages on your website with each page containing at least one high-search-volume keyword.

Local SEO
Ben Heligman

The End of National Rank Tracking & How To Adapt

As SEOers we tend to get hyper-focused on rankings and since the beginning of time (aka since SEO existed) we reported using National rankings. In other words, what is our ranking for a particular keyword