Paid Search Posts

Paid Search

Why Would You Need SEO When You Have PPC?

SEO is sometimes still considered to be the least glamorous aspect of the digital marketing world. It is not as shiny as social networks and influencers, nor as personal as email or mobile marketing, and

Paid Search

Top 3 Ways To Boost Quality Score in Google Ads

Quality score is an incredibly important metric for Google Ads. While advertisers may not always keep an eye on quality score, there are heaps of benefits of having a strong score. For instance, keywords with