Analytics Posts


The (Perhaps Not So) Obvious Value of Google Webmaster Tools

When I first started working in the SEO industry, my initial impression was that Google Webmaster Tools is inferior to Google Analytics in many ways, mainly because it has less features. The obvious features that


Get Your Competitors’ Keyword Data to Work For You

If you have competitors, (which 99% of you do) keyword research does not have to be a shot in the dark. Competitive research can be a great starting point for those with a new client,