REAL TIME MARKETING: 

Pivoting Your Company's 

2020 Event Strategy

July 9th | 9:30-12:30 IDT | Online

THE SPEAKERS

Find out how the country's top marketing teams

are pivoting their event strategies. 

Jonny Steel
Payoneer

TBD

Amit Bivas
Optimove

Lisa Bennet
Kaltura

Rocky Brody
Freightos

Emma Datny
Broadcom

 Howard Schulman
Lightico

Rachel Zalta
Taboola

Now What?: Focusing on Digital Tactics That Work 

9:40-9:50 AM (IDT)

Rebecca Kurtz, Client Engagement Manager @ Kahena

9:50 - 10:10 AM

Emma Datny, Sr. Product Marketing Manager @ Broadcom

How Broadcom is pivoting its event booths and sponsorship strategy for digital events

10:40-11:00 AM

Rocky Brody, Sr. Director Of Marketing @ Freightos

Creative digital tactics Freightos is using to engage with customers at scale

10:15-10:35 AM

Rachel Zalta, Global Research & Insight Lead @ Taboola

Insights from Taboola on how digital behavior has changed since the onset of Covid-19

Registration is limited.

Your ticket allows you entry into any track, and you can move between speakers! 

Save Your Spot

11:05 - 11:25

Howard Schulman, Head of Digital Marketing @ Lightico

How Lightico created an interactive demo to personalize their online interactions with leads

Why "Real Time Marketing"?

 The cancellation of in-person events and conferences is an unexpected hurdle many companies are dealing with for 2020. If your team has relied heavily on such events for brand building and developing strategic relationships, you know exactly what we're talking about. 

This digital conference is a way to learn what the country's leading marketers are doing do adapt their marketing strategy to this strange new reality. So whether your team is struggling to generate leads, engage with customers and develop a community around their product, you'll gain the tools do be able to do all that...100% digitally.

How CMOs are Adapting their Event Strategy for 2020

9:40 - 9:50 AM (IDT)

Sivan Felder, CMO @ TwoHeads

Best practices for engaging digital content in 2020

9:50 - 10:10 AM

Luna Froumine, Head of Intl. Marketing @ WalkMe

How WalkMe turned their in-person event into a digital event in 5 days

10:15 - 10:35 AM

Amit Bivas, VP Marketing @ Optimove

How Optimove is pivoting their event strategy in the wake of Covid-19

10:40 - 11:00 AM

Lisa Bennet, VP Marketing @ Kaltura

How Kahena's customers are leveraging video for growth during Covid-10

11:05 - 11:25

Presented by 

Registration is Limited. 

Reserve Your Seat Now!

Featuring:

Track 2

 CMOs Answer:  Adapting to 2020

11:40-12:25 PM (IDT)

Ari Nahmani, CEO @ Kahena

Moderated by:

Barak Shachnovitz, CEO @ TwoHeads

Eytan Buchmann, CMO @ Freightos

In this live Q&A, you'll get a chance to learn how these marketing experts are dealing with the cancellation of in-person events, how it affected their 2020 marketing strategies, and how they're adapting to this change.  

Panel

Maya Rotenberg, VP Marketing @ Whitesource

Liz Cohen, VP Marketing @ Ourcrowd

Kahena is a search marketing agency that's driven by a never-ending ambition to help their clients get discovered on the web. Their team of technical marketers believes in fostering deeply personal, meaningful partnerships in order to deliver better performance. Their world-class skills, know-how, and SEO + PPC killer instincts don't hurt, either. 



TwoHeads is a video marketing firm that is innovating the way that companies produce video content. They've worked with companies such as Google Cloud, Cynet and Mixtiles, training marketing teams in in-house video content creation, and consulting on creative campaigns.  

Event Organizers

Save Your Spot!Save Your Spot!

Track 1

Who is this digital conference for? 

This conference is for CMOs and marketing professionals who are looking for real-time insight into how other teams are adapting their marketing strategies for 2020. If you're wondering how to deal with budget cuts, constantly changing initiatives and which digital tactics to invest resources into, than this is the conference you've been waiting for. 

What makes this conference "different"?

We know that digital events get a bad rap, and they definitely aren't a substitute for in-person events. However, our goal is to make this event as impactful as possible. Here's how we're doing that:

1)  All the presenters will be sharing real-time insight into how their company is adapting their marketing strategy for 2020-2021. You'll be able to learn what's been working for other companies in your industry, without wasting time trying to figure things out on your own.

2) The presenters will all be streamed live, so you will have the opportunity to ask them questions in real time (no pre-recording here!)

3) All event speakers have been trained in presenting on-camera, and engaging with a off-screen audience.  So this will feel more like a live conference, instead of a boring old webinar.  

Ethan Chernofsky, VP Marketing @ Placer.ai

Presented by 

Ethan Chernofsky
Placer.ai

Liz Cohen
Ourcrowd

Maya Rotenberg
Whitesource

Eytan Buchmann
Freightos

Luna Froumine
WalkMe

11:05 - 11:25 AM

How Payoneer is using digital events to stay engaged with customers

Jonny Steel, VP Marketing @ Payoneer