PPC Account Manager

PPC Account Manager

The PPC Account Manager will be responsible for successfully managing & executing all elements of paid search campaigns for our clients. The primary responsibilities in this role is to successfully lead the day-to-day management of paid search campaigns in order to achieve aggressive KPI goals while maintaining communication with clients.

As a PPC Account Manager, you should be a data-driven problem-solver. You pay attention to the details without losing sight of the big picture. You’re quick to pick up patterns and patient enough to identify long-term trends. You are detail-oriented, logical, and endlessly curious about the future of paid search.

Responsibilities

  • End to end PPC campaign management: Keyword research, ad creation / ad copywriting, developing new flows for acquisition, landing page optimizations and more.
  • Keeping up to date with market developments and identifying new tactics to improve our ongoing campaigns.
  • ROI analysis and constant exploration of new platforms and traffic opportunities.
  • Generate reporting for clients and team leaders.

Requirements

  • At least 1-3 years experience managing PPC campaigns (or other relevant digital marketing experience).
  • Native English speaker with excellent communication skills (written and spoken).
  • Experience with managing paid search & display campaigns (Google, Yahoo, Bing) using optimization tools, while hitting defined CPA/ROAS targets.
  • Experience with custom audiences & retargeting for both Facebook and Google.
  • Experience with Excel and basic data analysis.
  • Confident and adaptable in dynamic team settings.
  • Ability to work to full time in Jerusalem office.
  • Strong research skills with ability to create solid reports or deliverables.
  • Strong skills in time management and ability to work under deadlines.

#FTW

  • Adwords Certified
  • Advanced experience with Excel.
  • Advanced experience with Web Analytics platforms (particularly Google Analytics).
  • Some level of coding experience (HTML, CSS).
  • Any experience in creating marketing copy. Creative writer and thinker.
  • Any experience in various CMS systems (WordPress, Magento, Drupal, Joomla, etc).

Disclaimer:

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Todd Edelman
todd@972creative.com